littleBits is the New York-based education startup that invented the electronic building block. The company’s magnetic “Bits” snap together to turn ideas into inventions and its online learning community, DIY, teaches kids to turn passions into creative skills.

Using hardware, software, and content, littleBits is transforming the way kids learn so they can grow up to be tomorrow’s changemakers — no matter their age, gender, race, nationality, or ability. Almost 40 percent of the kids using littleBits kits are girls, which is four times the industry average.

littleBits was founded in September 2011 by Ayah Bdeir, an engineer and interactive artist. An alumna of the MIT Media Lab, Ayah’s TED talk: “Building Blocks that Blink, Beep and Teach” about littleBits has garnered more than one million views. littleBits, itself, has won more than 150 awards in tech, education, and toys — including The Toy Association’s 2018 Creative Toy of the Year, Common Sense Education’s “2018 Top Pick for Learning,” CNN’s “Top 10 Startups to Watch,” and one of CNBC’s “Next List.”

A STEAM (Science Technology Engineering Art and Math) leader at home and in the classroom, littleBits has sold millions of kits in over 70 countries. Online, more than 1.5 million projects have been uploaded to the DIY community by creative kids in subjects such as astronomy, pizza making, and woodworking.

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Various products Various prices Multiple products are available, from kits of all kinds to adaptable accessories and gift cards.


Augmented (Mixed) Reality App developer and Physics teacher
June 21, 2019

This product is so intuitive that my 5 years old son can play with that. There are a lot of devices in this product, so it successfully hides complex things such as electric current adjustment and signal processes. Therefore an user can concentrate on jointing parts. I have held several workshops with that and every participants enjoyed. In my opinion, a sensor and a actuator are hidden into the package of product, so it’s good oppotunity to touch with this teaching material for understanding modern devices.