Conscience+

Conscience+ is a new Decision Making Aid™ designed by psychologist and behavioral economist Dan Ariely, bestselling author of Predictably Irrational, The Upside of Irrationality, and the soon to be released The Honest Truth about Dishonesty.

Conscience+ is here to help you through life’s most perplexing moral dilemmas. Based on the latest insights about human decision making, Conscience+ gives you the excuses you need to justify doing what you want to do — whether it is something good you aspire to, OR something more shady and less moral. Think of Conscience+ as providing both an angel and a devil, sitting on your shoulder and available for advice at the flip of a switch.

Conscience+ helps with:

• turning away the dessert menu
• splurging on a new electronic gadget
• staying faithful to your romantic partner
• padding your expense report on your boss’s dime
• lying on your college application
• and much, much more!

Disclaimer: We don’t really want you to make immoral decisions, so please limit your use of Conscience+ in justifying bad behavior.